In a new marketing and branding initiative, Future Generali, a 74:26 joint venture between Future Group and Italy’s Generali, has partnered with the makers of Marathi movie Dubhang.
Through this novel promotional campaign, it aims to reach out to the Maharashtrian audiences as Marathi cinema is very popular with the local audiences. Dubhang is produced and directed by Mahesh Kothare who is very popular in the Marathi film industry.
Commenting on the tie-up, Arnab Mallik, CMO, Future...
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