Eight edition of Superbrand, which is a global organization dedicated to recognize and showcase the best companies and brands around 85 countries, announced Max Life Insurance Company as a superbrand for the year 2013 – 14. Max Life insurance gained a score of 7.22 out of 10. The company has also been recognized, for the fifth time, as an India’s top 100 companies to work for in the year 2013.
The selection process is that the winner is first selected by consumers, followed by eminent professionals from corporate world.
Anisha Motwani, Director and Chief Marketing Officer of Max Life Insurance said that it is really nice to be awarded with this prestigious award for the efforts put in by us to hammer right selling behavior in the industry. Also the company aims at educating the customers on how to identify a customer centric company and evaluate correct selling behavior, thereby raising standard not only for the company but also for the entire industry. Max Life Insurance had been popularized through “Aapke Sachche Advisor”
Mr. Shaliesh Singh, Chief People Office also pointed out that in last twelve years company has been identified as a brand that invest in people and the company’s philosophy of 3E’s i.e Esteem, Earnings and Engagement has helped company to improve its workforce. This has also helped the company to reduce attrition rate which is very high in the industry.
