It is heartening to see new initiatives on the customer service side form life insurance companies. SBI Life Insurance Company launched an SMS based customer service initiative.
Any customer who has a problem with SBI Life can just send an SMS with text “SOLVE” to 56161 and they would get an immediate response from the company’s call centre in Mumbai. It is a great way to reach out to aggrieved customers – the greatness lies in the simplicity of the process. Anyone can do the same at any time and would be assured of a response.
The best part is that it will help SBI Life Insurance Company to also measure the amount of queries and issues which customers face. Very often an issue which is being handled by a local branch does not reach the proper channel and hence help does not come by easily. Through this method the company can keep track of issues being faced by their customers.
The initiative is inspired by the success a similar service received in one of its regions in Andhra Pradesh and is now being rolled out pan India.
Great move SBI Life! Also hoping that other insurance companies also launch similar and even better customer services initiatives for their customers.