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Indians take to the internet for reviews on electronic goods, software, insurance and car reviews

Last Updated: Dec 17, 2011 | 83 Views

E-commerce in India people say has not really kicked in India as much as experts thought it would. There could be multiple reasons for the same.

But things are gradually changing with the people showing that they would shop online in the coming year. According to a report published by Nielsen 85% of Indians who use the net will shop online in the coming year. The report was done by surveying 27,000 people in Asia Pacific with 502 respondents being from India.

Tips from friends and family formed the basis of greater online shopping and their recommendations matter the most. The internet plays a crucial role when people read reviews on software, insurance products, cars and electronic goods.

It may have to do with the fact that when there are too many choices available customers turn to the net for un-biased and expert reviews.

Insurance comparison can help in determining the best life insurance policies which are needed for the family. The net is the best place to conveniently check the cheapest car insurance plans and the most suitable health insurance plans.

We sure are hoping this picks up more and more!

Deepak Yohannan
Deepak Yohannan is the CEO of MyInsuranceClub. He enjoys writing on Personal Finance and contributes regularly on sites like Reuters & Moneycontrol. He is a strong proponent of online insurance and is often found pointlessly babbling about it!

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