In order to expand the existing portfolio and enter into new business line,...
For the first time, ICICI Prudential Life Insurance has signed a celebrity to endorse their brand. Amitabh Bachchan is the new brand ambassador for the company and will feature in their upcoming ad campaigns.
Amitabh Bachchan said that he is very happy to be associated with ICICI Prudential Life Insurance. He views life insurance as an important instrument which offers reassurance to people and their families who opt for it. Going on to talk about ICICI Prudential, he said that he has seen how the company has made its mark in the industry and established itself as a trusted brand.
The new advertisements will be a 360-degree multimedia campaign which will include online, print and traditional media like television and radio. In the past we have seen a series of some successful campaigns from ICICI Prudential revolving around the brand mascot Chintamani. These campaigns were largely focused on tax saving insurance policies and proved to be a huge hit. The other successful campaign of ICICI Prudential was the Jeete Raho campaign which ran for several years. Many of us will recall a snippet from the Bollywood movie, Cheeni Kum, where Tabu and Amitabh Bachchan indirectly promoted the Jeete Raho campaign.
Madhivanan Balakrishnan, Executive Director, ICICI Prudential Life said that they have signed up the Big B of Bollywood, Amitabh Bachchan, as the company has always partnered with people who can help them achieve their long-term financial goals. Mr. Bachchan has been a performer and is seen as a symbol of trustworthiness.
Mr. Bachchan continues to be an iconic figure worldwide and brands endorsed by him are recognized by everyone. This association will be a starry one and the ad campaigns are surely going to be noticed by many.