Ashish Mehrotra has been appointed as the new Managing Director & Chief Executive Officer of Max Bupa Health Insrance. He will take over the reins from Manasije Mishra, who has moved over to Aetna India as its Managing Director.
In a statement, the company said he would be responsible for fortifying the company’s position, growing its customer base, enhancing its brand, products and services, strengthening distribution channels and creating long-term value.
Expressing delight over his appointment, Rahul Khosla, managing director, Max India and chairman, Max Healthcare, said “I am delighted to welcome Ashish to the Max family. His diverse expertise and track record of consistent and profitable growth will be invaluable for Max Bupa.”
Mehrotra brings with him over 22 years of banking experience and held several portfolios at Citibank including Consumer Assets, Business Banking and Mortgage Business.
On the occasion of his appointment, Mehrotra said,“I look forward to contributing to the growth of Max Bupa and enabling millions of Indian families to lead healthier, more successful lives.”
Max Bupa is a 74:26 joint venture between Max India and Britain-based health and care company – Bupa.