Max Bupa Health Insurance aims to break even in 5th year of operations

Max Bupa Health Insurance which entered the health insurance space in 2010, hopes to break-even by the year 2015.

Neeraj Basur, Chief Financial Officer, Max Bupa said that they hope to break even in the 5th year of operations as they had targetted.

Max Bupa Health Insurance brings the knowledge and expertise of its two parent companies – Max India and Bupa to health insurance. It is one of the first companies to offer health insurance coverage of over Rs 15 lakhs to Rs 50 lakhs.

Neeraj Basur said, “We have a decent number of customers who have taken our Rs 50 lakh product. It depends on the customer needs. There is certainly a segment that sees value in these kind of products. Those customers who want to ensure there are no hassles or running around when there is a health problem and if they can afford to pay that kind of premium, they go for it.”

Health insurance policies of Max Bupa include Heartbeat Individual, Heartbeat Family First and Heartbeat Family Floater. Heartbeat Family First is a unique and the only policy which covers up to 13 family relationships including self, spouse, parents, kids, parents-in-law, grandparents, grandchildren etc under one plan. The plan is renewable for life and provides maternity benefits and cover for new born baby which includes vaccinations.

Apart from this, Max Bupa is also working on a disease specific plan that will cover treatment of specific diseases mostly linked to life>