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Max Bupa Health Insurance Company, has initiated a first of its kind health movement - 'Health Promise'. The company aims to touch base with Indian consumers online and promote the importance of health insurance. Through their new website, customers will be able to get health advice from renowned doctors and specialists, read health and fitness related articles, etc.
To promote this new initiative, Max Bupa tied up with Lakme Fashion Week and has roped in two biggest names in the Indian Fashion Industry, Manish Malhotra and Rina Dhaka to endorse it. Models, designers and celebrities will make a health promise to give first priority to their health and the health of their loved ones. Besides Mumbai, Max Bupa will promote this campaign across various other cities to spread awareness and to get people to join this movement.
Commenting on this new initiative, Dr Damien Marmion, CEO, Max Bupa said, "In our everyday busy lives, we often neglect our health care needs while striving to achieve material success. We at Max Bupa believe it is our responsibility to promote the idea of living healthy among Indians at large. In order to achieve this, Max Bupa has launched a health movement - 'Health Promise', which will enable people to give priority to their health first and at the same time encourage them to make a health promise for their loved ones.”
“According to the Bupa Pulse Study, in India, 40 per cent of people are unhealthy and almost 1 out of every 10 is obese. A major concern being the lack of time or spending time in remaining healthy. Feeling good and self reliance are key triggers of a healthy lifestyle, thus attitudes towards health impacts perception about yourself and your partner's health equally. Since, we help our customers keep their 'health' first, these findings were intriguing enough for us to create a platform where people take the promise for their loved ones and we help them achieve it," added Dr Marmion.
"Max Bupa Health Insurance wants to help people put their health first and be their health partners for life helping them live healthier and more successful lives. Through this initiative we want people to take the first step towards being healthy by stating their health concern for their loved ones and we will help them in addressing these concerns, by providing them expert advice and access to quality healthcare," said Shefali Chhachhi, Director Marketing Max Bupa.
Max Bupa Health Insurance Company is an exclusive health insurance provider with products like Max Bupa Heartbeat Individual, Max Bupa Heartbeat Family First, and Max Bupa Heartbeat Family Floater. Their Family First plan was an innovative product which was introduced keeping in mind the needs of Indian joint family covering up to 13 family relationships under one plan.