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ICICI Lombard General Insurance has launched Healthcare Advisor - a web-enabled platform that enables consumers to take informed decisions before choosing a healthcare provider or treatment.
Indian consumers decide on a healthcare provider on the basis of their doctor’s advice or word of mouth. The website is launched to address this need gap, said the company in a statement.
The website allows consumers to get answers to critical questions pertaining to healthcare providers and treatment beforehand. In allows consumers to plan their health treatment better, equipped with the necessary information. It has a hospital and consumer feedback based rating mechanism wherein consumers can get treatment related details and gain from actual experience from patients for over 1,000 hospitals across primary, secondary and tertiary segments. This has made possible by sourcing feedback and over 10,000 ratings from customers who had availed treatment at these hospitals.
Speaking at the launch of the initiative, Bhargav Dasgupta, MD & CEO, ICICI Lombard General Insurance said, “at ICICI Lombard, it is our endeavour to deliver on our promise of providing end to end support to our customers during their time of need. To help our customers take informed decisions, we have taken the initiative to build a comprehensive information and ratings framework through the Health Advisor platform. For this, we have harnessed our access to healthcare providers and collated feedback from a large set of customers to build a robust platform.”
ICICI Lombard Healthcare Advisor website (www.healthadvisor.icicilombard.com) answers questions such as:
• Compare cost of treatment for a particular ailment among hospitals
• Compare quality of care for a particular ailment among hospitals
• Compare hospitals on the basis of infrastructure, room and procedure cost.
• Seek customer feedback and ratings on hospitals with authentication
• Seek help in terms of obtaining appointments at the hospital of their choice
ICICI Lombard Healthcare Advisor provides information on more than 30 treatment procedures, which have been selected on the basis of incidence rate. The procedures include removal of appendix, hernia, piles, etc. It also provides information on bypass surgery, cataract operation, knee replacement surgery, etc.
To ensure robustness of the platform, ICICI Lombard has partnered with Tata Institute of Social Services (TISS) to identify quality indicators to compare healthcare providers in the Indian context. Starting with a comprehensive list of more than 5000 parameters, TISS and ICICI Lombard arrived at a set of 20 indicators that were relevant in an Indian context, comprehensive and easy to capture across hospitals.
The insurance company will continue to add ratings to its customer repository and expand the current base of 1000 hospitals in the coming months.