In a new marketing initiative, ING Life Insurance has teamed up with the much-hyped new movie ‘Zindagi Na Milegi Dobara’.
The movie starring Hrithik Roshan, Katrina Kaif, Abhay Deol, Farhan Akhtar, and Kalki Koechlin is set to release on the 15th of July. Among several other sponsors, ING Life Insurance is the latest brand partner to be associated with the multi-star film.
Speaking on the association, Uco Vegter, Chief Marketing & Strategy Officer, ING Life Insurance India said, “We are delighted to partner with Zindagi Na MilegiDobara and we believe that the title and theme of the movie, resonates very well with our core proposition – Because you and your family are insured with ING Life Insurance, you can live your dreams. After all, you have only one life to live.”
He added that this association would help the company take its proposition to the Indian masses who are avid followers of Bollywood movies.
To support the new association with the movie, ING Life Insurance has launched a 360-degree Marketing Campaign that will be seen across various hoardings, cinema promotions, the company website, and other media channels. It has also arranged for a special screening of the movie for its employees as well as agents.
The insurer has also launched a Facebook fan page ‘One Life Many Dreams by ING Life India’ which already has over 4,800 fans.
ING Life India is in its 10th year of operations and has issued over 1 million insurance policies. A part of the ING Group, the company is headquartered in Bangalore and has a presence across 229 cities with 251 branch offices. Their product basket comprises Unit-linked insurance plans (Ulips), Child plans, Retirement plans, Investment plans, and Savings and Protection plans. They also have 2 riders to customize the life insurance policy further.
