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Aviva Life Insurance Company’s brand ambassador, Sachin Tendulkar, inaugurated the grand finale of ‘Aviva Great Wall of Education’ at Phoenix Mills in Mumbai.
Aviva Great Wall of Education is biggest book donation campaign conducted in the country for underprivileged children. Through this major drive, they managed to collect over a million books over the last 2 years, benefiting almost 5 lakh children. The book donation drive went on till 21st of November and was held in 10 cities – Mumbai, Pune, Bengaluru, Delhi, Chennai Kolkata, Lucknow, Chandigarh, Ahmedabad and Cochin. Drop boxes were placed at various branches of Aviva inviting customers to donate books.
Sachin launched the event by placing his children’s books on the wall and said that, “Education is the key to a child’s future. Aviva Life Insurance Company's initiative to bring reading and books closer to more of our underprivileged children is a commendable step.”
Celebrities like A R Rahman, Abhay Deol and Shaina NC made their contributions to this noble cause. A R Rahman also donated personally autographed copy of his autobiography.
Also present at this major event were Gaurav Rajput - Director Marketing of Aviva India, Samaresh Parida - Director Strategy of Vodafone, Rajendra Kalkar - Sr. Centre Director of High Street Phoenix and Himanshu Giri - CEO of Pratham Books.