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DLF Pramerica Life plans to tap the child insurance segment
Dec 13, 2011 | 2521 VIEWS

DLF Pramerica Life Insurance Company (DPLI), a joint venture betweeDLF Pramerica Life Insurance logon DLF Limited and Prudential International Insurance Holdings a subsidiary of US based Prudential Financial, plans to tap the child insurance segment in the country.

To achieve this, the company will focus on its school education protection plan – Shiksha Uday. Shiskha Uday was first launched in Delhi NCR as a pilot plan in January. DPLI will now extend it to other cities as well in a phased manner.

Sujata Dutta, Executive VP & Head (Marketing & Affinity Sales), DLF Pramerica Life Insurance, said, “Most child plans available in the market are savings-oriented, where a parent invests money and the amount returned at the end of the policy term is utilised to fund the child’s college/higher education. However, what is more important is to first ensure that a child’s basic school education is taken care of in his/her formative years. Parents today spend a lot of time choosing a good school for their child. They would like their child to continue his/her studies in the school of their choice, irrespective of what happens to them.”

DPLI launched Shiksha Uday plans with the vision to enable school education for every child by ensuring secure and uninterrupted schooling. DLF Pramerica Fee Protect, DLF Pramerica Fee Protect+ and DLF Pramerica Future Idols Gold are the plans under Shiksha Uday category.
 
The company also wants to expand its operations to cities outside Northern India and is marking its footprints in Ahmedabad, Vadodara, Kolkata and Lucknow.      
 

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