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Star Union Dai-ichi ties-up with Regional Rural banks in U.P.

In a move to penetrate remote rural markets in Uttar Pradesh, Star Union Dai-ichi (SUD) is on a mission to tie-up with the Regional rural banks (RRB)

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Last Updated - May 24, 2023
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In a move to penetrate remote rural markets in Uttar Pradesh, Star Union Dai-ichi (SUD) is on a mission to tie-up with the Regional rural banks (RRB). Star Union Dai-ichi is a joint venture between Bank of India (BOI), Union Bank of India and Dai-ichi Mutual Life Insurance Company of Japan. BOI and Union Bank are the two leading Public sector banks in India, having a strong nationwide network of over 5400 offices.

To achieve this goal of making its presence in the remotest regions of U.P, SUD has tied-up with Aryavart Gramin Bank which is a joint undertaking of Government of India, Uttar Pradesh Government and Bank of India. It has 306 branches and operates in 6 districts namely Lucknow, Barabanki, Farrukhabad, Hardoi, Kannauj and Unnao in U.P. With this strategic alliance, SUD will be able to make a foothold in rural areas of U.P.

SUD has an array of Life Insurance products including traditional products and Unit Linked Insurance Plans (ULIPs). Kamalji Sahay, CEO and MD of SUD Life Insurance, mentions that they are in the process of joining hands with another RRB in eastern U.P

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Sachin Telawane is a Content Manager and writes on various aspects of the Insurance industry. His enlightening insights on the insurance industry has guided the readers to make informed decisions in the course of purchasing insurance plans.