HDFC Life Insurance

HDFC Standard Life Insurance is a joint venture between HDFC Limited and Standard Life Plc of United Kingdom. It was the first private life insurance company to set shop in India and started its operations in late 2000.

HDFC Limited is a leader in India’s housing finance industry and has been in operations since 1977. It has more than 270 offices and services more than 2400 cities across India. The World Bank has praised HDFC as a model housing finance company for the developing countries. The UK based Standard Life Group is an insurance and investment industry specialist with a history dating back to the last decade and an international presence. It manages assets of more than 156bn pounds globally.

HDFC Standard Life Insurance alone has 568 branches and reaches out to customers in 700 cities in India. This along with the partnerships with group companies like HDFC Bank and HDFC Limited give it an enviable reach among the private life insurance companies. The company also has entered into tie-ups with Sarswat Bank and Indian Bank to sell their insurance products through their network. The company’s advertisement campaign of “Sar Utha ke Jiyo” was a successful one which did strike a chord in the Indian consumer minds. The company offers a healthy mix of traditional and unit linked products which cater to protection, savings, pension, investment and health requirements of individuals.